Client Services

If you've ever talked to a Search Engine Optimization or Marketing company and they promise a top ten result, run away! Be very, very suspect if someone promises a first page result on a search engine which they have no control over. TANSTAAFL Online Media is committed to using "white hat" SEO techniques to improve visibility for our clients in the organic listings of Google, Yahoo, and MSN.

"Don't Bring a Knife to a Gun Fight"

This popular saying also proves true in Search Engine Optimization. Your SEO consultant needs to understand your marketplace and your competition before giving you a fair assessment on what it will take to rank for your top key phrases. TANSTAAFL will be happy to conduct a review of your marketplace on the search engines and will give you our informed opinion on what it will take to succeed in your market niche.

On Page Optimization

First and foremost, the search engines need to understand what a page is all about. A website needs to be designed with clarity and purpose in mind for both the potential consumer and for the search engines alike. The structure of the website needs to constructed so that the search engine "spiders" can find all the relevant pages in the site and to report that back to their search engines so that your page can be indexed.

Most importantly, the content of the page must be clear and precise so that the indexed page will be most prominent in the search engine results. A page must be created with specific keywords in mind and the content must be professionally written so that the customer and the search engine will find the value of the page.

For existing websites, we can utilize your previous work while taking advantage of on page optimization techniques to maximize the potential of your site. We will institute "best practices" for constructing a site with both sound architecture and customer usability.

Off Page Optimization

The most daunting task for any website owner is to try and influence the factors beyond his/her control. While you may create the most relevant web page for your particular interest, how do you convince the search engines that you have the most relevant page for your keyword?

To inform the search engines that you have a more relevant site than your competitor, TANSTAAFL will work to bring a mixture of paid and natural links into your site. We'll educate you as to methods and techniques that can be used as well as risks vs. reward for employing these strategies.

Latent Symantic Indexing (LSI)

Never heard of LSI? You should. The future of how Google and at some point Yahoo and MSN look at your site will turn on LSI. It's not so much the sites and links that point to your web pages but what those sites and pages that point to your site about.

For example, if I have a site about Aardvarks and I get a link from a site about Chain Saws, this will not be considered as valuable a link then if my Aardvark site gets a link from a site about African Termites. In the future (as Google has discussed in a recent patent application), the web pages that point to your web pages need to be related in some way to give your page more relevancy.

TANSTAAFL has a solution to this - but we can't give away all our secrets! Contact us today.